The benefits of web scraping for dating apps may more than surprise you.
Dating apps and other matchmaking companies are increasing their profit margins and market share by using open source web scraping data for user journeys on search engines and public sharing.
Over the past 5 years, the number of dating app users has grown by more than 60% globally – from around 200 million in 2015 to 323 million in 2021. It’s no secret As digital dating is a lucrative industry, and as more and more people continue to seek human connections, they generate large amounts of open source web data.
Romantic trips often start with a search engine
For people new to the world of online dating, most begin their user journey by typing a question or two into their favorite search engine. Some currents include:
- “What is the best online dating app? »
- “How can I find love online?”
- “Men seek to meet men”
By collecting and analyzing these well-known search queries, Tinder, Bumble, Grindr, and other dating platforms can determine how best to present and market their products. They can turn that research into relevant and engaging blog or social media posts, forum threads, YouTube videos, and more. to attract new users.
Couples like to make their relationships public
From romantic weekend getaways to brunch at a favorite restaurant, people are still sharing their social lives on social media. These messages can help companies better understand the interests of their target audiences. For example, a millennial might be looking for a “no strings attached” hookup, or a Gen Xer might be looking for a short-lived romantic fling.
By paying attention to couples’ shared interests on the public web — like music, food, or travel — product developers are able to create better user experiences (UX) and incorporate new ways to connect people. users about their likes and dislikes, including adding new profile tags.
Use Web Data to Match (and Surpass) Your Competitors
Beyond users, companies can also collect data from their competitors in the dating space. This includes:
- Marketing campaigns
- Subscription pricing models
- User Interfaces (UIs)
A competitor may offer unlimited free messaging, but charge you additional fees to expand your geographic search. Another may limit the number of people you can contact daily but allow unlimited photo sharing.
Dating platforms may collect this information, analyze it, and use it to optimize and improve their own product offerings (especially their free versions), marketing efforts, pricing, etc. As a result, businesses can attract a wider audience and convince more users to sign up for paid subscriptions.
Don’t miss the value of public web data
The online dating market isn’t slowing down anytime soon. In fact, its valuation is expected to reach $10.8 billion by 2028. How can dating apps and websites make the most of this booming industry?
The answer: using open source web data. Companies that access this resource receive information about people’s searches, their interests and passions, and how their competitors are performing in comparison.
The wide range of information you receive when you collect public web data from online interactions goes far beyond the dating industry. E-commerce businesses across various industries benefit from this rich source of data as it helps them understand consumer preferences and offer competitive products and prices in real time. Businesses are also able to enhance their capabilities and protect against unwanted infringement and brand dilution. On the investment front, public web data shows the sentiment around publicly traded companies.
Open source web data has become an invaluable resource at every level – if it hasn’t already, companies should use it to listen to their market, their customers or their users – after all, they have a lot to say that has a direct impact on their business.
Or Lenchner is a Grit Daily contributor. Since his appointment as CEO of Bright Data (formerly Luminati Networks), Or Lenchner has steadily expanded the company’s market base as an online data collection platform dedicated to full transparency. of the web. Over the past three years, under Lenchner’s leadership, the company has evolved its product offerings to include first-of-its-kind automated solutions, enabling its customers to collect and receive data in minutes. Bright Data’s thousands of customers include Fortune 500 companies, large e-commerce companies and sites, leading financial firms, leading security operators, travel sites, academic and industry organizations. audience. Prior to his career at Bright Data, Lenchner founded and managed several web-based businesses, developing digital assets and online marketing programs. Initially joining Bright Data as Head of Product Development, Lenchner’s career and growth within the company has been driven by his firm belief in a transparent and ethical web-by-design environment that contributes to an open marketplace. and competitive benefiting both business and society. a set.