“According to one of the sites, OkCupid, people who display their immunization status are 14% more likely to get a match,” Slavitt said as Dr. Anthony S. Fauci, the government’s top expert on the matter. of infectious diseases and a bit of a sex symbol in some circles, seemed to suppress laughter. Mr Slavitt added: “Seriously, people are interested in other things in life besides their vaccine.”
Highlighting the work of tech companies that can reach Americans wherever they are – on their phones – has been a cornerstone of the Biden administration’s efforts to tackle concerns about vaccine access and l hesitation, and to remind people who have yet to receive a vaccine that doing so could help the country emerge from the pandemic. Providers administer about 1.88 million doses per day on average, down about 44% from the peak of 3.38 million reported on April 13, according to federal data.
This month, the president said that Uber and Lyft, two of the country’s largest ridesharing services, will offer free rides to vaccination sites from Monday through July 4. highlighting the advantages of a vaccine, without imposing one, and establishing two classes of Americans, vaccinated and unvaccinated.
The last White House message on Friday was: Get a photo, get a date.
Mr Slavitt said popular apps like Tinder, OkCupid and Hinge – along with a sequel of others, including BLK, which targets black singles, and Chispa, which is marketed to Latinos – will add features aimed at reaching a population of young people who may have been largely isolated from each other during the pandemic and will promote the idea that receiving an injection could help users with their intentions. Tinder plans to introduce a feature to help users find nearby vaccination sites.
Mr Slavitt said on Friday that the effort, which could reach more than 50 million people in the United States, was not a formal partnership with the companies. But the White House played an important role in rallying them to their participation, said an administration official, speaking on condition of anonymity to publicly comment on the effort.