It would be a ‘PR masterstroke’ for Meghan Markle to restart her blog ‘The Tig’ as fans miss feeling close to the Sussexes, a royal expert has claimed.
Before marrying Prince Harry in May 2018, Meghan ran a lifestyle blog called ‘The Tig’.
The former actress posted about wellness, beauty secrets and offered insight into her life, but was shut down in 2017 shortly after Meghan started dating the prince.
Recently it was suggested that the Duchess of Sussex could restart the website, after it was revealed that her lawyers had filed a trademark for the blog’s name.
And, reacting on the Pod Pod Save the QueenThe Mirror’s royal editor Russell Myers suggested a decision to restart the blog would be a smart move and even a PR win for the Sussexes.
“I think people are very interested in their lifestyle, so if it were to be unearthed, it would be an undeniable hit, why wouldn’t they?” he said.
Podcast co-host Zoe Forsey agreed, suggesting there was an appetite for content similar to the Sussex Royal account that Meghan and Harry ran before they abdicated their royal responsibilities.
“One of the things I loved about Sussex Royal was… it was very personal, wasn’t it? “, she acknowledged.
“We have the Archewell, which are very formal statements, just the work side, but we lack that gap of the beautiful [content] and feel closer to them, I think.
As well as satisfying fans’ craving for content, Russell added that it could be a way for the Duke and Duchess of Sussex to control the news about them.
The royal expert noted that Harry had been “widely lambasted” for a speech where he encouraged people to quit their jobs if they felt unhappy.
He explained: “I think the essence of what he was saying is that life is too short to be unhappy, so be brave enough to take the leap of faith, potentially.
“But if it’s about things like that, then they can write those things in their own words on a blog, and I don’t think that would be a bad idea.
“I think that would be a master stroke of public relations, rather than letting your words potentially be misinterpreted.”
“I think it would be a hit and I think something like that will happen in the future.”
It comes after Harry and Meghan were criticized for refusing to back out of a deal with Spotify after exclusive podcaster Joe Rogan was accused of spreading anti-vax misinformation on the platform.
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