by Viviane Yang
The 19e The big JD618 promotion officially kicked off at 8 p.m. on May 31 after an eight-day pre-order phase. In the first 10 minutes of the Mid-Year Shopping Festival, a number of brands’ sales exceeded RMB 100 million yuan, including Xiaomi, Midea, Haier, Lenovo, Apple, HONOR, Huawei, SONY, Asus , Siemens and many more.
According to JD data, cell phones, air conditioners, Zongzi (Chinese sticky rice dumplings for the Dragon Boat Festival, which falls on June 3 this year), infant formula and toys were the keywords of most popular searches in those first 10 minutes. potential of the Chinese consumer market.
JD Logistics is taking full advantage of its highly efficient supply chain system, diverse fulfillment models, and coordination with local communities in line with anti-COVID policies to quickly deliver orders across the country. At 8:10 p.m., a resident of Beijing’s Chaoyang District, surnamed Li, received her order of formula, diapers and a toy within ten minutes through JD’s on-demand retail program, Shop Now, in time for her family to celebrate Children’s Day the next day.
The work-from-home economy has evolved into growing consumer demand for better home living scenarios. Sales of refrigerators and washing machine sets, silent hoods, hot air fryers and robotic vacuum cleaners are experiencing strong growth. More than 100 private label brands on JD.com achieved double sales growth in the first 10 minutes. Among the popular categories are electronic products such as tablets, printers and projectors for home use, ready-to-cook products, kitchen utensils and home workout products such as smart mirrors and massage guns. during this shopping festival.
JD Worldwide offers cross-border imports for Chinese customers. Nearly 150 foreign brands saw their sales increase by more than 200% in the first 10 minutes. Sales of nearly 100 subcategories exceeded 100% year-over-year growth. The 3 best-selling brands are Nintendo, Swarovski and a2 milk powder.
JD Cloud laid a solid technology foundation to support the smooth running of the sales gala, as peak user access per second increased by 129% in the first 10 minutes.
JD Retail CEO Lijun Xin noted at an earlier launch event that this year’s shopping festival aims to create a better customer experience by offering top-notch products with the best prices and interim services, and at the same time, the company will do everything possible to support people. a vibrant life through a responsible supply chain.
This year’s big 618 promotion opened at 8 p.m. so consumers didn’t have to stay up late. JD.com first set this in motion at last year’s Singles Day shopping festival on Nov. 11.
Instead of getting different coupons, the JD618 platform provides an immediate discount of 50 RMB Yuan for every qualified purchase of 299 RMB Yuan, which makes the shopping process even easier this time.
With 185 core services and over 100 shopping guarantees in place, this year’s 618 Grand Promotion will create an all-encompassing protection service for customers wherever and whenever they shop.