Dating hasn’t exactly been easy over the past couple of years. The “hassle of going out” combined with Covid lockdowns and restrictions have created so many obstacles to meeting someone new that the effort can sometimes outweigh the motivation to get back on the dating scene.
Dating app Hinge has predicted some of the dating trends we’ll see in the next year, including rising voice ratings and being upfront with your relationship goals. But now Tinder has taken it a step further and revealed that there’s a particular day of the year when you’re more likely to get a match on dating apps.
Dating Sunday is the busiest online dating day of the year, and it falls on the first Sunday of January. This means it will be January 2, 2022 and according to Tinder it will be the busiest day for swiping – left for “not interested” and right for “yes please”.
The dating app revealed that nearly 10% of all swipes in January typically occur on the first Sunday. In 2019, no less than 44 million matches were made on Dating Sunday. Dating app Bumble, in which women must first message their matches, saw a 15% increase in matches on Dating Sundays in 2020. Hinge also saw swipes increase on the same day the last year, with 22.5% more people using the .
But what is it about this post-New Year’s weekend that’s most likely to match you on dating apps? Talk to Stylist, Dating Strategy Coach Ellen Nguyen said it could be down to the motivation and hope we often feel in the New Year. She also suggested that after socializing with couples over the festive season, people might want to find their own partner.
“Also, there’s not much to do on Sunday evenings in January, especially during Covid,” she added. “So joining a dating app definitely has its appeal.”
If dating more people is one of your New Year’s resolutions, now is the perfect time to update those profile pictures and get ready for the matches to come!