Is it profitable for dating apps to assign female leads?

From Tinder to Bumble, women seem to play a very important role as leaders of dating apps.

The online dating industry has noted that people have been joining these dating apps in droves over the past few years, and the crowd is mostly made up of women. This factor could contribute to one of the reasons why dating apps award women the highest positions.

Powerful women leading dating apps

Until last year, the two most influential dating apps, Tinder and Bumble, were both run by strong women. While Whitney Wolfe Herd is currently CEO of Bumble, Tinder was run by Renate Nyborg until August 2, 2022.

Research has suggested condescending and sexist coverage has been made regarding female leaders, and they have been repeatedly portrayed as “feminist revenge” “young tycoon” and “sexy poster child” On the Internet.

There seems to be some serious tension between the portrayal of women as leaders in the tech world versus how those women behave in their personal and social lives. The two female CEOs of the online dating world, Whitney Wolfe Herd and Renate Nyborg, are the target of media sensationalism.

Controversy over Bumble CEO Whitney Wolfe Herd

The media often associates Whitney Wolfe Herd, the current CEO of the phenomenal dating app Bumble, with her sordid past with Tinder.

Whitney Wolfe Herd, current CEO of Bumble

She took time off from Tinder, claiming she had been sexually assaulted by one of her coworkers, and instead of taking action, she was forced to step down as VP of Marketing at Tinder.

With the help of Russian billionaire Andrey Andreev, Whitney launched Bumble in 2014 as a competitive dating app that provides a safer space for women.

In fact, Bumble differs from Tinder in that it allows women to make the first move.

Whitney Wolfe Herd is also the youngest female CEO and billionaire to lead a public company in the United States.

In an interview, Whitney Wolfe Herd said: “If you’re trying to get to that next step, don’t focus on the short term. Stay married to the long term vision.

Read also : ResearchED: How Desi Dating Apps Boosted India’s Young Romance Scene

Renate Nyborg as CEO of Tinder

Renate Nyborg, former CEO of Tinder

Renate Nyborg became a role model for Tinder users after finding her husband on the app. She is celebrated as the first female CEO of Tinder, and an article in Fortune Magazine calls him “The ultimate testament to Tinder’s ability to create healthy, long-lasting relationships.”

Under his chairmanship, Tinder won several awards, including the Best CEO for Diversity award, and it was ranked as one of the most innovative companies by fast business in 2022.

However, she was fired from her position within a year on August 2, 2022, and her brief stint with Tinder was a hotly debated topic in the news, although the reasons for her departure were unclear. by the company.

“I have loved every moment of the past two years, working with an INCREDIBLE team on the magic of human connection”, Nyborg mentioned in a LinkedIn post.

Fashion as a strategy

Fashion definitely plays a major role in showcasing the strength and leadership qualities of both genders. It’s a calculated decision – how a woman’s sense of style is associated with her power and position in high-tech companies.

In The nation, journalist Alexis Grenell says, “If we don’t notice how women are redefining what executive power looks like, it will remain de facto male.”

Dating apps have a high engagement rate with women at the top.

Let us know your thoughts in the comments section below.

Disclaimer: This article is fact-checked

Picture credits: Google Photos

Feature image designed by Saudamini Seth

Source: Thread, The footprint & CNN

Find the blogger: @ekparna_p

This post is tagged under: dating, online dating, dating apps, india dating apps, tinder, bumble, online dating sites, casual dating, hookup culture, casual dates, long term relationships, marriage via dating apps, matchmaking platforms, romance in india, romance, swipes, swipe right, dating, chat, swipe left, rejection, Renate Nyborg, Whitney Wolfe Herd, feminism, female leaders, CEO, businesswoman, feminist, sexism, sexual harassment, strength, controversy

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